The Muffin Puffin
Branding and illustrations created for The Muffin Puffin, a new venture from the team at Baked 180 focused on delivering wholesale baked goods to cafes around Perth, WA. The brief was "your one-stop-shop for baked goods", with a fun, retro vibe. Based on this brief, I came up with the name (imagining a series of charming puffin mascots delivering muffins and such), and accompanying copy that gave off an old-school feel.
Below are the main elements created for the project— a custom-lettered logo, a series of illustrations (puffins, products and extra faff), and general definition of colours and font use for the brand. Thanks to Jenny and David for the fun project!
Branding and illustrations created for The Muffin Puffin, a new venture from the team at Baked 180 focused on delivering wholesale baked goods to cafes around Perth, WA. The brief was "your one-stop-shop for baked goods", with a fun, retro vibe. Based on this brief, I came up with the name (imagining a series of charming puffin mascots delivering muffins and such), and accompanying copy that gave off an old-school feel.
Below are the main elements created for the project— a custom-lettered logo, a series of illustrations (puffins, products and extra faff), and general definition of colours and font use for the brand. Thanks to Jenny and David for the fun project!
